The Ultimate List of Restaurant Holiday Marketing Resources

By: Ellie Mirman

7 Minute Read

Dec 16, 2016

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restaurant holiday marketing

The holiday season is upon us, which means now is a great time to beef up your restaurant marketing efforts to increase seasonal sales. 

Luckily, there’s an incredible wealth of completely free online resources for novice to advanced marketers.

Dig into these juicy ideas and get a head start on your restaurant holiday marketing to increase revenue early and often.

10 Holiday Promotion Ideas For Your Restaurant

Here are a few ideas for the holiday season to get you started...

  1. Promote a special holiday menu or item - highlight what's new and special right now.
  2. Promote gift cards as a great gift for friends/family - gift cards are the #1 most requested gift, why not have that be a gift card to your restaurant?
  3. Offer customization of gift cards - a special message or card can offer some personalization to counteract the concern over their "generic" nature.
  4. Team up with other local businesses for unique gift opportunities - for example, team up with a nearby hotel for a free night and dinner and raffle it off or give it away as part of a charity event.
  5. Offer incentives or raffle off prizes for off-peak hour visits or gift card purchases to boost sales.
  6. Promote holiday hours - so your customers know when they can visit you.
  7. Remember to build your email list - with this increase in engagement, remember to capture customer contact information so you can continue to market to them after the holiday season.
  8. Thank your most loyal customers - even a simple email can let your customers know you appreciate them.
  9. Host a holiday season kickoff event to get customers coming in early and often.
  10. Promote hosting and/or catering holiday parties - encourage booking reservations or orders early to avoid the rush.

Deck the Halls (Inboxes?) With Holiday Email Marketing

5 Restaurant Email Marketing Tips

  1. Focus your email on a single announcement, like a holiday menu or gift card offer, to maximize response
  2. Segment your email list and send different types of emails to loyal customers vs. big spenders vs. occasional visitors
  3. Offer your loyal customers early or priority access to special offers, like early tickets to a New Year’s event
  4. Personalize your emails - here are 5 ideas for personalized restaurant emails
  5. Start early - don’t wait until the middle of the holiday season, when your customers are busy and traveling, get on their radar now

Restaurant Email Marketing Tools

There are a lot of email service providers that offer very low, reasonable rates (<$20/month) if you’re serious about your email program. But if you’re just getting started and want something truly for free, these companies offer completely free plans:

  • MailChimp - Their free “Starting Up” plan includes up to 12,000 emails per month to up to 2,000 subscribers. MailChimp is likely the easiest and nicest to use of the email systems. Plus they have an adorable chimp that cheers on your campaigns.
  • Vertical Response - offers a free plan that includes up to 4,000 emails per month to up to 1,000 subscribers.

1400+ Free Email Templates

MailChimp and Vertical Response both have pre-built email templates as well as tools to create your own custom template. If you still want more designs that you can copy/paste, here are a few free downloadable resources:

Spread Good Cheer with Social Media Marketing

6 Restaurant Social Media Strategies & Best Practices

  1. Offer exclusive deals to your social followers - this will help you get more followers and engagement online, driving more consistent traffic in-store.
  2. Share photos - a picture’s worth a thousand words, and pictures perform even better on social media than 140 characters. Share photos of your food, your staff, or even your customers enjoying their visit.
  3. Size up - make sure the images you post on each social network aren’t fuzzy or cut off. Here’s a guide to image sizes by social media site.
  4. Yelp, Facebook, Instagram, Twitter - focus your time on the sites that matter most for restaurant engagement. That’s likely Yelp, Facebook, Instagram, and Twitter. For specific demographic data, check out these resources from the Pew Research Center and Sprout Social.
  5. Respond to even the toughest interactions on social media to catch complaints early and turn unhappy customers into happy ones. Here are some best practices on how to respond to restaurant customer complaints on social media.
  6. Update your social media profiles to have your most up-to-date menu, hours, and directions. Those are the top things people are looking for, so make them easy to find! 

60+ Free Social Media Marketing Templates

Looking for inspiration? Check out these 8 examples of great restaurant social media marketing.

'Tis the Season to Update Your Restaurant Website

Restaurant Website Best Practices

  1. Add your key information - including your address, phone number, hours, menu, social media profiles, gift card and online ordering links, and photos.
  2. Optimize for mobile - many of your customers and potential customers are using their smartphones just before deciding to visit your restaurant. Test if your website is mobile-friendly using Google’s Mobile-Friendly Test.
  3. Update your website for the holiday season - make sure all of the relevant seasonal info is there, including holiday menus, holiday hours, and special events. Have a function room? Make sure it’s noted on your website and include some photos and information like capacity numbers.

Tools to Amp Up your Website Game

  • Makerbook - Dozens of websites that offer free creative resources, including images, fonts, and textures. Use for your website, emails, or social media posts.
  • Browse free holiday photos from All Free Download and HubSpot.
  • SimilarWeb - Get quick insights into your website traffic to understand which social networks drive the most traffic and get inspiration from related websites.

3 Tools to Build a Website for Free

  • Wordpress - Build and manage your website for free. However, you will need to buy a domain (if you haven’t already) from a site like GoDaddy for $3-$15/year.
  • Wix and Weebly - Free and paid options, based on the features you want. 
  • Squarespace is also a good tool to check out - very easy to get a great website up and running, though it’s slightly pricier at $18/month.

Need some inspiration? Here are 50 examples of great restaurant websites.

Amp Up Your Gift Card Sales 

One of the best ways to boost sales around the holidays is to get customers buying gift cards as presents - whether it gets your loyal customers coming back again and again or getting new customers coming in to use the cards in the new year.

Gift Card Sales Strategies

  • Go digital - offer the ability to purchase gift cards right from your website. Here are five free email templates to promote gift cards.
  • Promote online - let your customers, especially your most loyal customers, know that you offer gift cards and how to get them. Post on your website, your social media channels, or even email your customers with gift card information.
  • Provide incentives - such as bonus gifts for the purchaser, like gift cards or a free coffee or appetizer.
  • Offer customization - gift cards are a popular gift but one of the main deterrents is its generic nature. To counteract that, allow gift givers the ability to customize their purchase with a message or card. Show examples!
  • Partner to give away gift cards - have a charity event in your neighborhood? Give away some gift cards! While this doesn’t get you sales in the short term, this can bring in new customers in the new year who can become regulars.

Get more tips and data about gift card purchases in this infographic.

Have other favorite holiday marketing tools and tips? Post them in the comments below!

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