Recently Toast's Content Strategist Allie Tetreault and I had the opportunity to speak with Chef Brian Duffy, a restaurant consultant that you may have seen on TV shows like Bar Rescue, Date Plate and The Today Show. What started as a conversation about tips on menu creation expanded to subjects like restaurant culture, new menu parties, employee training and education, brand recognition and core values.
- As with any situation where you're interacting with people, know your audience. Incorporating local tastes and culture (while adding your own style and touch) to dishes you serve can make them memorable and relatable to your customers.
- Your menu should always be evolving. Make it a point to review your product mix report to see which items are underperforming, and replace them to maximize the performance of your offerings.
- Update your menu four times a year. Keep your menu fresh by offering new dishes each season. Consider using locally sourced seasonal ingredients for freshness and authenticity.
- Interview your customers about what they'd like to see on your menu. There may be items that you've overlooked that your customers are hoping to see.
To see the full interview, (where Chef Brian Duffy covers subjects like Common Menu Mistakes, Work Culture, Menus as Branding Tools, Restaurant Culture and Core Values, and New Restaurant Advice), click here.
To learn more about Chef Brian Duffy, check out the following links: