Toast Restaurant Blog

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INDUSTRY NEWS & TRENDS

60+ Restaurant Industry Statistics for Restaurant Owners in 2018

Are you caught up with the latest facts and figures in the dining world? In this blog, we:

  • Highlight stats in restaurant technology, sales, payment, and more.
  • Bring these statistics to life in a new video.
  • Reveal new findings in Toast’s newest Restaurant Industry Report.

 

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RESTAURANT HIRING & TRAINING

The 5 Real Reasons You're Losing Restaurant Staff

Employee turnover is at 73% in the restaurant industry. In this post, we will:

  • Explain how to write an all-star restaurant employee handbook.
  • Set clear expectations for new hires.
  • Connect you with a free handbook template to use yourself.

 

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RESTAURANT MARKETING

5 Essentials for Your 2018 Restaurant Marketing Plan

How will you reach new customers this year? This blog post covers:

  • Ways to reach customers online with social media and search ads.
  • Reaching customers at events and in the mail.
  • Engaging new faces with video marketing.

 

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RESTAURANT TECHNOLOGY

5 Restaurant Technology Trends + Predictions for 2018 [Infographic]

Restaurants and their guests don’t always see eye to eye when it comes to restaurant tech. Here, we:

  • Identify the gaps between restaurants and diners when it comes to online ordering, reservations, and more.
  • Point out where these two groups share common ground.
  • Connect to additional findings in our Restaurant Technology in 2017 Industry Report.

 

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RESTAURANT METRICS

7 Restaurant Metrics and How to Calculate Them

Most restaurant owners are math majors. We get that. To help, we:

  • Lay out the 7 key performance metrics to know in a restaurant.
  • Present easy ways to calculate and understand these numbers.
  • Introduce you to a free restaurant metrics calculator

 

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Robert Hale

Robert Hale is the Director of Marketing, Demand Generation at Toast. Previously he worked at Intuit, the makers of Turbotax and QuickBooks, and was a consultant for the Monitor Group, now part of Deloitte. He received his M.B.A. from the MIT Sloan School of Management where he focused on entrepreneurship and finance and his B.A. from Emory University where he received a dual major in Economics and History. He grew up on Martha’s Vineyard, MA where his family owns Martha’s Vineyard Shipyard. He enjoys sailing and traveling to new locations to explore local food scenes – whatever it has to offer.
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Recent Posts

By: Robert Hale November 30, 2018

How to Write Your Restaurant Marketing Budget in 2019

Restaurant Marketing  |  Restaurant Metrics

Marketing for restaurants is becoming increasingly complex and multi-faceted.

What was once done by word of mouth or..

11 minute read
By: Robert Hale August 31, 2017

The Next Steps: Opening a Second (or 100th) Restaurant Location

Restaurant Management

Congrats! If you’re reading this, it's most likely because you’ve been successful in your first restaurant and -..

6 minute read
By: Robert Hale May 27, 2017

The True Value of Handheld POS Systems in Restaurants

Restaurant Technology

Summer is certainly starting to heat up.

Up here in the Northeast, we’ve already seen temperatures already in the..

4 minute read
By: Robert Hale January 27, 2017

10 Restaurant Promotion Ideas You Wish You Had Thought Of Earlier

Restaurant Marketing

Before we get started, I know what you're saying.

Promotions? They rarely work the way I’d like, and Groupons eat..

6 minute read
By: Robert Hale September 30, 2016

Restaurant Seasonality: How to Plan for Year-Round Success

Restaurant Management  |  Restaurant Training & Hiring

I for one love the newness that the turning of seasons brings. Growing up on Martha’s Vineyard – a small, highly..

11 minute read