Mike Vichich is the CEO and Cofounder of Wisely. He grew up as a server in restaurants and, after college, spent five years as a strategy consultant for Fortune 500 companies, focusing on profitability growth and customer acquisition & retention. Wisely is a hospitality technology company whose mission is to help restaurants attract valuable guests and delight them for life. The company seamlessly integrates data from operations and marketing, enabling one view of the guest, eliminating manual data manipulation, and unlocking hidden growth potential. Its clients are restaurant brands that view guest experience as the cornerstone to sustained success.