Toast Restaurant Blog

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60+ Restaurant Industry Statistics for Restaurant Owners in 2018

Are you caught up with the latest facts and figures in the dining world? In this blog, we:

  • Highlight stats in restaurant technology, sales, payment, and more.
  • Bring these statistics to life in a new video.
  • Reveal new findings in Toast’s newest Restaurant Industry Report.


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The 5 Real Reasons You're Losing Restaurant Staff

Employee turnover is at 73% in the restaurant industry. In this post, we will:

  • Explain how to write an all-star restaurant employee handbook.
  • Set clear expectations for new hires.
  • Connect you with a free handbook template to use yourself.


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5 Essentials for Your 2018 Restaurant Marketing Plan

How will you reach new customers this year? This blog post covers:

  • Ways to reach customers online with social media and search ads.
  • Reaching customers at events and in the mail.
  • Engaging new faces with video marketing.


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5 Restaurant Technology Trends + Predictions for 2018 [Infographic]

Restaurants and their guests don’t always see eye to eye when it comes to restaurant tech. Here, we:

  • Identify the gaps between restaurants and diners when it comes to online ordering, reservations, and more.
  • Point out where these two groups share common ground.
  • Connect to additional findings in our Restaurant Technology in 2017 Industry Report.


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7 Restaurant Metrics and How to Calculate Them

Most restaurant owners are math majors. We get that. To help, we:

  • Lay out the 7 key performance metrics to know in a restaurant.
  • Present easy ways to calculate and understand these numbers.
  • Introduce you to a free restaurant metrics calculator


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Dan Donato

Dan Donato owns OctoCog, a marketing and design agency for restaurants and other hospitality businesses where he helps restaurants with branding, design, and bringing people through the door. He has over 20 years of experience working in restaurants and in marketing roles. He earned a Masters Degree at Harvard where he studied, among other things, the effects of social media on human behavior. He recently traveled to Naples, Italy, to learn more about the Neapolitan pizza style and he dined at 28 pizzerias in 5 days. He regrets nothing. Dan lives in Marblehead, MA with his wife, two children, and a dog named Ruff Waldo Emerson. He likes his coffee black, and he thinks that beer and labor cost percentages are both best under 5%.
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Recent Posts

By: Dan Donato March 16, 2018

5 Restaurant Community Involvement Ideas to Help You Give Back

Restaurant Marketing

The restaurant industry is an already crowded marketplace that just keeps getting more crowded.

Every business —..

12 minute read
By: Dan Donato February 10, 2018

What is Sub-Branding and How Can It Benefit Your Restaurant?

Industry News & Trends  |  Restaurant Marketing

Think of a sub-brand as a “spin off” of a successful idea.

Businesses with a successful brand oftentimes create a..

11 minute read